Saturday, 23 February 2013

Why 50% of start-ups go bust within a year?


I have no shame in admitting that I fall into this category. Foolishly I thought starting up a business is simple.  With my redundancy money idle in the bank earning zero interest.  It made logically sense to use it to build a company as I always liked the notion of being my own boss.

After reading numerous literatures, attending seminars and spending hours researching in the British Library on copy rights. Suffering from analysis paralysis, I could not come up with a business idea. Impatience and eagerness to get started, I took the easy route and copied someone else’s idea.

Being ignorant, of course I ignored the advice to take baby steps instead I went all out to mimic the competition. However, by not having the passion or the know-how each day became a battle and a drain to my bank balance. 

Finally, after nine months of denial, realisation kicked in that my business was not viable and also I cannot sell even if my life depends on it.  I do not have what is takes to be an entrepreneur. I certainly would be fired by Lord Sugar if I were on his show. 

Running a business is not simple and hard work does not equate to success.  A business without a unique selling proposition would destine to fail.